Search Engine Optimization & Web Management
About Aoifae
Aoifae Fawn (they/them)
pronounced "ee-fay"
Aoifae is the owner and operator of Worth The Marketing. They are a Google-certified professional digital marketer based in Southern Oregon. With over 10 years of experience working with startups, nonprofits and small businesses, they are passionate about helping meaningful brands tell their stories and connect with the right audiences. When they aren’t at their computer, Aoifae can often be found at a trivia night, enjoying live music or cuddling at home with their dog, Deevah, and their cat, Trippy.
Aoifae has worked with brands across industries in both the public and private sectors.
A Note from Aoifae
Hi!
Thank you for your interest in working with Worth The Marketing. I started this freelance marketing brand so that I could choose the businesses and organizations I elevate with intention. As an entrepreneur with intersecting marginalized identities, it is particularly important to me to amplify the voices of leaders from underrepresented communities.
If you are a solopreneur or independent artist from an underrepresented community wanting to grow your brand, please reach out to me to discuss sliding scale options. I call myself a rainbow child of the diaspora. I am proudly queer, Black, nonbinary, and neurodivergent, and I will always help out kinfolk however I can.
Much Love and Power,
Aoifae
A Note from Aoifae
Hi!
Thank you for your interest in working with Worth The Marketing. I started this freelance marketing brand so that I could choose the businesses and organizations I elevate with intention. As an entrepreneur with intersecting marginalized identities, it is particularly important to me to amplify the voices of leaders from underrepresented communities.
If you are a solopreneur or independent artist from an underrepresented community wanting to grow your brand, please reach out to me to discuss sliding scale options. I call myself a rainbow child of the diaspora. I am proudly queer, Black, nonbinary, and neurodivergent, and I will always help out kinfolk however I can.
Much Love and Power,
Aoifae
About Worth The Marketing
Worth The Marketing is a freelance marketing brand by Aoifae Fawn focused on SEO and Brand Development for small businesses and organizations.
We focus on establishing and strengthening our clients online presence by creating and managing sites and content that are organic, accessible and search engine optimized.
Why Organic Marketing?
You can have all the Instagram followers in the world and spend thousands of dollars on digital ad campaigns. But that means nothing if you don’t have a solid brand identity and a functional website that will make your customers want to keep coming back.
Organic marketing is crucial for a brand to help establish and maintain a strong online presence in a genuine and sustainable way. Unlike paid advertising, organic marketing focuses on creating valuable content, building relationships, and engaging with your target audience without relying solely on a huge advertising budget.
By investing in organic marketing efforts, you can better build brand loyalty, driving long-term customer engagement and achieve better long-term results for your business.
Ready to Get Started?
See Worth The Marketing’s Services and begin your SEO & Organic Marketing journey!
Have more questions? Great!
Here are answers to a few more. Or, you can contact us directly.
Search Engine Optimization (SEO) is a critical digital marketing strategy that focuses on enhancing your website’s visibility and organic ranking on search engine results pages (SERPs) like Google. Through a combination of on-page and off-page optimization techniques, SEO aims to improve your website’s relevance, authority, and credibility in the eyes of search engines. By incorporating elements like quality keyword phrases, meta tags, streamlined site structure, and backlinks, optimizing your website will help your brand gain more online visibility, drive more qualified traffic to your site, and ultimately boost your online presence and revenue.
Worth The Marketing specializes in Search Engine Optimization for small businesses and independent artists.
See how we can help you.
User accessibility refers to the design and development practices that ensure a website is usable and accessible to people with a wide range of abilities. It involves removing barriers and providing equal access to information and functionality for all users, regardless of their physical, cognitive, or sensory needs. This includes implementing features like alternative text for images, captions for videos, keyboard navigability, clear and concise content, high-contrast color schemes, and providing options for users to customize the website based on their needs. By ensuring user accessibility, you can provide a seamless browsing experience, reach a larger audience, and demonstrate inclusivity and empathy towards all users.
Have Worth The Marketing audit your website for accessibility for free!
Organic and earned media are two terms used in the field of digital marketing to describe different forms of online content promotion and engagement. Organic media refers to the unpaid, naturally occurring content that a business posts on their website, blog, or social media channels. This type of content is created with the objective of providing value to the target audience and increasing brand awareness. On the other hand, earned media refers to the publicity and brand exposure that a business receives through channels other than their owned media. This includes customers sharing positive reviews and comments, influencer partnerships, and media coverage. When used effectively, both organic and earned media can help you build strong relationships with your customers, drive traffic to your website, and increase brand recognition.
Hire Worth The Marketing to create quality organic and earned media for your brand.